FOR IMMEDIATE RELEASE
Operational Excellence Assessment™ Helps Businesses Reduce Costs and Improve Operational Efficiency
NOBLESVILLE, Ind. — July 20, 2026
EmTech Oil today announced the launch of its new Operational Excellence Assessment™, a professional consulting service designed to help industrial, commercial, fleet, agricultural, and automotive organizations optimize their lubrication practices, reduce operating costs, and improve equipment reliability.
Lubrication is one of the most overlooked components of equipment maintenance. Using the wrong lubricant, maintaining excessive product inventories, poor storage practices, and inconsistent maintenance procedures can all contribute to premature equipment wear, increased downtime, and unnecessary operating expenses.
The EmTech Oil Lubricant Assessment Program provides businesses with a comprehensive evaluation of their current lubrication program. During the assessment, EmTech specialists review lubricant selection, inventory management, storage and handling practices, contamination control, maintenance procedures, equipment applications, and opportunities for product consolidation.
Following the assessment, each customer receives a detailed report outlining findings, recommendations, and practical strategies to improve operational efficiency while reducing lubrication-related costs.
"Many companies don't realize how much money they can save simply by optimizing their lubrication program," said John Emard, President of EmTech Oil. "Our goal isn't just to sell lubricants—it's to become a trusted advisor that helps customers improve equipment performance, simplify their operations, and lower their total cost of ownership."
Unlike traditional lubricant distributors, EmTech Oil's assessment focuses on understanding each customer's unique operation before making recommendations. The service is designed to identify opportunities that extend equipment life, improve maintenance practices, reduce lubricant inventory complexity, and support long-term operational reliability.
The Lubricant Assessment Program is available to organizations across Central Indiana and serves a wide range of industries, including manufacturing, construction, transportation, municipalities, agriculture, heavy equipment, and automotive service providers.
Businesses interested in scheduling an assessment or learning more about the program can visit www.emtechoil.com/lubricant-assessment.
About EmTech Oil
EmTech Oil is a Central Indiana lubricant distributor and consulting partner dedicated to helping businesses improve equipment reliability while reducing lubrication costs. The company supplies premium lubricants from STARFIRE®, Shell, Mobil, Chevron, Valvoline, and other leading manufacturers, while providing expert guidance on lubrication best practices, inventory optimization, and preventive maintenance strategies. EmTech Oil serves customers throughout Central Indiana with responsive service, technical expertise, and a commitment to building long-term partnerships.
Media Contact
John Emard
President
EmTech Oil
317-340-4344
john@emtechoil.com
www.emtechoil.com
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EmTech Oil: Leading Lubricant Distribution Solutions
EmTech Oil Launches Lubricant Distributor Focused on Value, Cost Savings, and Reliable Supply
Independent distribution startup leverages 30 years of tech-sales expertise to modernize the lubricant supply chain.
INDIANAPOLIS, IN — May 1, 2026 — EmTech Oil today announced its official launch, introducing a new approach to commercial lubricant distribution designed for a rapidly changing marketplace where efficiency, transparency, and relationships matter more than ever.
Founded by technology sales veteran John Emard, based in Indianapolis, and his son Evan Emard, EmTech Oil was built on a different perspective, applying over 30 years of experience in modern sales, customer engagement, and go-to-market strategy to an industry that has remained largely unchanged.
“Some industries evolve quickly. Others take a bit more time,” said John Emard, Founder of EmTech Oil. “In lubricant distribution, we’ve seen increasing consolidation over the years, which can bring scale, but also more layers, added complexity, and too much distance from the customer. We saw an opportunity to do it differently, leaner, faster, and more connected to the people we serve.”
EmTech Oil partners strategically with established U.S.-based manufacturers, including an exclusive relationship with STARFIRE Premium Lubricants, to deliver a broad portfolio of lubricants, coolants, greases, and specialty fluids. By operating with a low-overhead structure and a modern, technology-enabled sales approach, the company is positioned to help customers reduce costs while maintaining performance and reliability standards.
“We’re excited to support EmTech Oil as they expand the STARFIRE footprint in the Indianapolis market,” said Tim Wullenweber, Vice President of Marketing and Technical Services at STARFIRE Premium Lubricants. “John’s customer-first approach and modern sales model make EmTech an ideal partner to deliver value and strengthen relationships with customers across the region.”
The company’s launch comes at a time when industrial buyers are navigating significant shifts driven by global supply chain volatility, increasing cost pressure, and the growing influence of AI and automation in procurement. EmTech Oil aims to bring clarity and human connection back to a space that is increasingly digital, but still fundamentally built on trust.
Emard added that EmTech Oil is focused on delivering meaningful value in what has become a highly commoditized industry, modernizing how products are sourced, supported, and delivered while maintaining the strength of real customer relationships. “In a world full of corporate noise, AI hype, and transactional selling, we want to stay grounded,” said Emard. “At the end of the day, this is about building something meaningful for our customers, partners, and suppliers.”
EmTech Oil is now accepting new customers across commercial, industrial, manufacturing, transportation, agriculture, and heavy equipment sectors. The company is already seeing strong early interest, with customers across these markets actively engaging as operations begin. For more information, visit emtechoil.com
About EmTech Oil
EmTech Oil is a U.S.-based lubricant distribution company focused on delivering value, cost savings, and reliable supply to industrial and commercial customers. The company provides a full range of lubricants, coolants, greases, and specialty fluids through a modern, relationship-driven sales model.
Media Contact:
John Emard
Founder, EmTech Oil
john@emtechoil.com
