FOR IMMEDIATE RELEASE

Independent distribution startup leverages 30 years of tech-sales expertise to modernize the lubricant supply chain.

INDIANAPOLIS, IN — May 1, 2026 — EmTech Oil today announced its official launch, introducing a new approach to commercial lubricant distribution designed for a rapidly changing marketplace where efficiency, transparency, and relationships matter more than ever.

Founded by technology sales veteran John Emard, based in Indianapolis, and his son Evan Emard, EmTech Oil was built on a different perspective, applying over 30 years of experience in modern sales, customer engagement, and go-to-market strategy to an industry that has remained largely unchanged. 

“Some industries evolve quickly. Others take a bit more time,” said John Emard, Founder of EmTech Oil. “In lubricant distribution, we’ve seen increasing consolidation over the years, which can bring scale, but also more layers, added complexity, and too much distance from the customer. We saw an opportunity to do it differently, leaner, faster, and more connected to the people we serve.”

EmTech Oil partners strategically with established U.S.-based manufacturers, including an exclusive relationship with STARFIRE Premium Lubricants, to deliver a broad portfolio of lubricants, coolants, greases, and specialty fluids. By operating with a low-overhead structure and a modern, technology-enabled sales approach, the company is positioned to help customers reduce costs while maintaining performance and reliability standards.

“We’re excited to support EmTech Oil as they expand the STARFIRE footprint in the Indianapolis market,” said Tim Wullenweber, Vice President of Marketing and Technical Services at STARFIRE Premium Lubricants. “John’s customer-first approach and modern sales model make EmTech an ideal partner to deliver value and strengthen relationships with customers across the region.”

The company’s launch comes at a time when industrial buyers are navigating significant shifts driven by global supply chain volatility, increasing cost pressure, and the growing influence of AI and automation in procurement. EmTech Oil aims to bring clarity and human connection back to a space that is increasingly digital, but still fundamentally built on trust.

Emard added that EmTech Oil is focused on delivering meaningful value in what has become a highly commoditized industry, modernizing how products are sourced, supported, and delivered while maintaining the strength of real customer relationships. “In a world full of corporate noise, AI hype, and transactional selling, we want to stay grounded,” said Emard. “At the end of the day, this is about building something meaningful for our customers, partners, and suppliers.”

EmTech Oil is now accepting new customers across commercial, industrial, manufacturing, transportation, agriculture, and heavy equipment sectors. The company is already seeing strong early interest, with customers across these markets actively engaging as operations begin. For more information, visit emtechoil.com

About EmTech Oil
EmTech Oil is a U.S.-based lubricant distribution company focused on delivering value, cost savings, and reliable supply to industrial and commercial customers. The company provides a full range of lubricants, coolants, greases, and specialty fluids through a modern, relationship-driven sales model.

Media Contact:
John Emard
Founder, EmTech Oil
john@emtechoil.com