FOR IMMEDIATE RELEASE
EMTECH OIL EXPANDS INTO COMPLETE LUBRICATION DISTRIBUTION SYSTEMS
Company adds system design, installation, service and support capabilities for automotive shops, fleets, industrial operations and heavy-duty facilities
NOBLESVILLE, Ind. — September 22, 2026
EmTech Oil is expanding its capabilities beyond lubricant product sales to provide complete lubrication distribution systems for businesses ranging from independent automotive repair shops to large fleet maintenance facilities, industrial operations and heavy-duty equipment companies.
The expanded offering allows EmTech Oil to help customers design, install, maintain and support the infrastructure required to efficiently store, distribute and dispense lubricants throughout their operations.
From a simple three-fluid system for a small shop to a fully integrated bulk lubrication system for a large fleet facility, EmTech can now help customers build a solution around the way they actually operate.
"Oil and related lubricants has always been at the center of what we do," said John Emard, Founder of EmTech. "But our customers' needs go beyond the oil itself. They need a way to store it, move it, dispense it and manage it efficiently. We can now help with the entire system."
FROM THE TANK TO THE BAY
EmTech's expanded lubrication systems capabilities include:
- Lubricant storage and bulk systems
- Pumps and pumping systems
- Hose and reel systems
- Fluid dispensing equipment
- Metering and control solutions
- Distribution piping and infrastructure
- System design and layout
- Installation
- Equipment service and maintenance
- Ongoing system support
- Bulk lubricant sourcing and supply
By bringing these capabilities together, EmTech Oil can help customers eliminate the complexity of coordinating multiple vendors for their lubricant, equipment and system needs.
BUILT FOR EFFICIENCY. DESIGNED TO REDUCE WASTE.
An efficient lubrication distribution system can do more than make fluid easier to access—it can help businesses save time, reduce product waste and improve consistency throughout their operation.
Buying lubricants in bulk can reduce the cost per unit compared with purchasing smaller packaged quantities. Bulk distribution can also eliminate many of the inefficiencies associated with individual bottles, quarts and gallons, including partially used containers, leftover product sitting on shelves and unnecessary handling and disposal.
A properly designed system puts the right lubricant where it is needed, when it is needed, while helping reduce the time technicians spend handling, carrying and opening individual containers.
The result is a more organized lubrication process that can help reduce waste, handling, errors and operating costs—while allowing technicians to spend more time servicing equipment and less time managing lubricants.
A COMPLETE SOLUTION BUILT AROUND THE CUSTOMER
Not every operation needs the same lubrication system. A small automotive shop may need a simple solution for a few essential fluids, while a large fleet or industrial facility may require bulk storage, pumps, reels, meters, low volume alerts and distribution lines across multiple service bays.
EmTech designs each system around the customer's operation, volume, space, workflow and budget—from straightforward solutions for smaller shops to comprehensive distribution systems for large-scale facilities.
"Customers don't necessarily want more vendors," said Evan Emard, Director of Business Development. "They want someone who understands their operation and can help solve the entire lubrication challenge. That's what we're delivering at EmTech."
With capabilities spanning lubricants, equipment, system design, installation, service and ongoing support, EmTech provides a single resource for the complete lubrication solution.
ONE PARTNER. ONE SYSTEM. ONE ACCOUNTABILITY.
· From lubricant selection to system design.
· From installation to ongoing support.
· From the tank to the bay.
ABOUT EMTECH OIL
EmTech Oil is a Central Indiana-based lubrication solutions provider serving automotive, fleet, industrial and heavy-duty customers. The company provides lubricants, fluids and now complete lubrication distribution solutions designed to help businesses protect their equipment, improve operational efficiency and keep their operations moving.
For more information, visit EmTech Oil Website or contact EmTech at 866-497-LUBE
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Media Contact
John Emard
President
EmTech Oil
317-340-4344
john@emtechoil.com
www.emtechoil.com
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FOR IMMEDIATE RELEASE
Operational Excellence Assessment™ Helps Businesses Reduce Costs and Improve Operational Efficiency
NOBLESVILLE, Ind. — July 20, 2026
EmTech Oil today announced the launch of its new Operational Excellence Assessment™, a professional consulting service designed to help industrial, commercial, fleet, agricultural, and automotive organizations optimize their lubrication practices, reduce operating costs, and improve equipment reliability.
Lubrication is one of the most overlooked components of equipment maintenance. Using the wrong lubricant, maintaining excessive product inventories, poor storage practices, and inconsistent maintenance procedures can all contribute to premature equipment wear, increased downtime, and unnecessary operating expenses.
The EmTech Oil Lubricant Assessment Program provides businesses with a comprehensive evaluation of their current lubrication program. During the assessment, EmTech specialists review lubricant selection, inventory management, storage and handling practices, contamination control, maintenance procedures, equipment applications, and opportunities for product consolidation.
Following the assessment, each customer receives a detailed report outlining findings, recommendations, and practical strategies to improve operational efficiency while reducing lubrication-related costs.
"Many companies don't realize how much money they can save simply by optimizing their lubrication program," said John Emard, President of EmTech Oil. "Our goal isn't just to sell lubricants—it's to become a trusted advisor that helps customers improve equipment performance, simplify their operations, and lower their total cost of ownership."
Unlike traditional lubricant distributors, EmTech Oil's assessment focuses on understanding each customer's unique operation before making recommendations. The service is designed to identify opportunities that extend equipment life, improve maintenance practices, reduce lubricant inventory complexity, and support long-term operational reliability.
The Lubricant Assessment Program is available to organizations across Central Indiana and serves a wide range of industries, including manufacturing, construction, transportation, municipalities, agriculture, heavy equipment, and automotive service providers.
Businesses interested in scheduling an assessment or learning more about the program can visit www.emtechoil.com/lubricant-assessment.
About EmTech Oil
EmTech Oil is a Central Indiana lubricant distributor and consulting partner dedicated to helping businesses improve equipment reliability while reducing lubrication costs. The company supplies premium lubricants from STARFIRE®, Shell, Mobil, Chevron, Valvoline, and other leading manufacturers, while providing expert guidance on lubrication best practices, inventory optimization, and preventive maintenance strategies. EmTech Oil serves customers throughout Central Indiana with responsive service, technical expertise, and a commitment to building long-term partnerships.
Media Contact
John Emard
President
EmTech Oil
317-340-4344
john@emtechoil.com
www.emtechoil.com
Follow Us on Social Media
EmTech Oil: Leading Lubricant Distribution Solutions
EmTech Oil Launches Lubricant Distributor Focused on Value, Cost Savings, and Reliable Supply
Independent distribution startup leverages 30 years of tech-sales expertise to modernize the lubricant supply chain.
INDIANAPOLIS, IN — May 1, 2026 — EmTech Oil today announced its official launch, introducing a new approach to commercial lubricant distribution designed for a rapidly changing marketplace where efficiency, transparency, and relationships matter more than ever.
Founded by technology sales veteran John Emard, based in Indianapolis, and his son Evan Emard, EmTech Oil was built on a different perspective, applying over 30 years of experience in modern sales, customer engagement, and go-to-market strategy to an industry that has remained largely unchanged.
“Some industries evolve quickly. Others take a bit more time,” said John Emard, Founder of EmTech Oil. “In lubricant distribution, we’ve seen increasing consolidation over the years, which can bring scale, but also more layers, added complexity, and too much distance from the customer. We saw an opportunity to do it differently, leaner, faster, and more connected to the people we serve.”
EmTech Oil partners strategically with established U.S.-based manufacturers, including an exclusive relationship with STARFIRE Premium Lubricants, to deliver a broad portfolio of lubricants, coolants, greases, and specialty fluids. By operating with a low-overhead structure and a modern, technology-enabled sales approach, the company is positioned to help customers reduce costs while maintaining performance and reliability standards.
“We’re excited to support EmTech Oil as they expand the STARFIRE footprint in the Indianapolis market,” said Tim Wullenweber, Vice President of Marketing and Technical Services at STARFIRE Premium Lubricants. “John’s customer-first approach and modern sales model make EmTech an ideal partner to deliver value and strengthen relationships with customers across the region.”
The company’s launch comes at a time when industrial buyers are navigating significant shifts driven by global supply chain volatility, increasing cost pressure, and the growing influence of AI and automation in procurement. EmTech Oil aims to bring clarity and human connection back to a space that is increasingly digital, but still fundamentally built on trust.
Emard added that EmTech Oil is focused on delivering meaningful value in what has become a highly commoditized industry, modernizing how products are sourced, supported, and delivered while maintaining the strength of real customer relationships. “In a world full of corporate noise, AI hype, and transactional selling, we want to stay grounded,” said Emard. “At the end of the day, this is about building something meaningful for our customers, partners, and suppliers.”
EmTech Oil is now accepting new customers across commercial, industrial, manufacturing, transportation, agriculture, and heavy equipment sectors. The company is already seeing strong early interest, with customers across these markets actively engaging as operations begin. For more information, visit emtechoil.com
About EmTech Oil
EmTech Oil is a U.S.-based lubricant distribution company focused on delivering value, cost savings, and reliable supply to industrial and commercial customers. The company provides a full range of lubricants, coolants, greases, and specialty fluids through a modern, relationship-driven sales model.
Media Contact:
John Emard
Founder, EmTech Oil
john@emtechoil.com
